How to brief a creative agency and get better work
Share examples you like and examples you do not, with a sentence on why. Name one person who makes the final decision and agree when feedback is due.
Make the message clear
Clear briefs and quick feedback are the cheapest way to get better creative work. Include context, constraints and what success looks like, not just a list of deliverables.
Keep improving
Keep a single source of truth for assets and comments. Consolidated feedback helps the team move with confidence.
Good design and useful marketing are not separate jobs. They work best when every detail helps a customer understand, trust and take the next step.
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