Why your homepage is your hardest-working salesperson
It never sleeps, never forgets a detail and meets every visitor first. Here is how to make it earn its keep.
Read article ↗Practical thinking on design, branding and marketing, written for people who run businesses rather than agencies.
It never sleeps, never forgets a detail and meets every visitor first. Here is how to make it earn its keep.
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Start with themes, not individual posts. Choose three to four topics your audience cares about and rotate them so your feed always has variety.
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A refresh is worth considering when your visuals no longer match your quality, when you have grown into new audiences or when your materials look inconsistent.
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Search engines reward pages that fully answer a question. Start with the real questions customers ask you.
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A good brief fits on one page. State the problem, the audience, the goal, the budget range and the deadline.
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Start with the few numbers that match your goal: cost per enquiry or sale, conversion rate and return on spend.
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